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  • Scott Mercer

    The Mistake: A common thread throughout the early days of Volta was [the struggle to find] that balance of self-reliance versus asking for help. We...

  • Jeff Sinelli

    The Mistake: Anytime you start franchises, you’ll have your share of slick businessmen approaching you waving a lot of money. [In our case,] the...

  • Kimbal Musk

    The Mistake: I convinced myself that my business couldn’t scale. Back in the 90s, I was working in the internet business with my brother. I wasn’t...

  • Koel Thomae

    The Mistake: Rob and I were complete strangers going into business together. We never wrote a business plan, we never really talked about strategy....

  • Drew Westervelt

    The Mistake: One of the mistakes I’ve made was not being a leader. Instead of making my own decisions, I was looking at what other brands in the...

  • Seth Goldman

    The Mistake: For Honest Tea the mistake was pretty clearly our decision to become a part owner of a bottling plant. We’d been building the Honest...

  • Michael Fox

    The Mistake: Defining success in the wrong terms. After reviewing a 32-year career, I’ve realized we all make a lot of mistakes. One mistake early in...